Last updated: 1 March 2025
Kallen Ground Limited, trading as Spottertrade (“we,” “us,” “our”), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with UK data protection laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
By using our services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect personal data when you interact with our services, including:
• Contact Information: Your name, business name, email address, phone number, and address.
• Transactional Data: Payment information, billing address, and details related to services you request.
• Communication Data: Emails, phone calls, or messages sent to us or received through our virtual receptionist service.
• Usage Data: Information about how you use our website and services, including IP address, browser type, device information, and browsing activity.
2. How We Use Your Information
We use the personal data we collect for the following purposes:
• To provide our virtual receptionist and front office support services.
• To manage your account and respond to customer inquiries.
• To process payments for our services.
• To send you marketing communications, if you’ve opted in.
• To improve our website and services based on user interactions and feedback.
3. Legal Basis for Processing Your Data
We process your personal data based on the following legal grounds:
• Performance of a contract: To fulfil our obligations under our service agreement with you.
• Consent: If you have opted in to receive marketing communications or other promotional materials.
• Legitimate interests: For administrative purposes, service improvement, and marketing.
4. Data Sharing and Third-Party Providers
We use the following third-party service providers that may process personal data on our behalf:
1. CloudTalk
For managing phone calls and virtual receptionist services.
2. HubSpot
For managing customer relationships and email marketing.
3. Airtable
For managing client information and communication tracking.
4. Google Analytics
For analysing website traffic and user behaviour.
Google Analytics Privacy Policy
5. Facebook Pixel
For tracking user interactions and optimising ads on Facebook.
6. Wix
For hosting and managing our website.
7. Fillout
For managing and processing form submissions and customer information.
These third parties may collect and process personal data in accordance with their own privacy policies. We encourage you to read their policies to understand how they use and protect your data.
5. How We Protect Your Data
We take reasonable steps to protect your personal data from unauthorised access, loss, or disclosure. We use encryption, secure storage, and other security measures to ensure that your information is handled securely.
However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
6. Retention of Your Data
We will retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. We will also retain and use your data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
7. Your Data Protection Rights
Under data protection law, you have the following rights:
• Access: You have the right to request copies of your personal data.
• Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Restriction of Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Objection to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Data Portability: You have the right to request that we transfer the data we have collected to another organisation, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the details provided at the end of this policy.
8. Cookies
Our website uses cookies to enhance your user experience. For more details on how we use cookies, please see our Cookie Policy.
9. International Transfers
We do not transfer your personal data outside of the UK, except where specified through our third-party providers. These transfers are subject to appropriate safeguards to ensure your data is protected.
10. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Any changes will be posted on this page, and the “Last updated” date at the top will be revised. Please review this Privacy Policy periodically to stay informed about how we are protecting your data.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, or if you would like to exercise any of your data protection rights, please contact us at:
Spottertrade (Kallen Ground Limited)
Email: hello@spottertrade.com
Telephone: 0330 043 3699
Address: 27 Old Gloucester Street, London, WC1N 3AX
Website: www.spottertrade.com